our fab story

ROUX By Carwyn was born out of a mother's vision to teach her daughter how to create and build her own business. It started as an experiment but evolved into an experience! ROUX is a line of skin and body care products specifically for tween and young teen girls. Girls are experimenting with makeup at an earlier age but are not learning how to care for their skin at the same time. Now, they can start their own skin care and body care routine when they become a part of the #ROUXKREWE.


Our products are natural, safe for sensitive skin, and fun to use!  ROUX Founder Carwyn Aliana was born in New Orleans, Louisiana and her NOLA lineage goes way back to her Great-Grandmother Ollie Virginia Chambliss who was a creative soul in her own right. Ollie loved to draw, shop, and most of all, she loved to smell good! She also had amazing skin!  ROUX By Carwyn is a celebration of Great-Grandmother Ollie and all of the women who came before her. 

Our products are New Orleans themed with names like Beignet Body Butter, King Cake Butter, Fais-Do-Do Face Wash and Bayou Beauty Moisturizer! 


To learn more about New Orleans slang terms click here for a quick list!


A roux is flour and fat cooked together and used to thicken sauces. Roux is typically made from equal parts of flour and fat by weight. The flour is added to the melted fat or oil on the stove top, blended until smooth, and cooked to the desired level of brownness. Butter, bacon drippings or lard are commonly used fats.

In New Orleans, the first step to making the perfect Gumbo is to mix your ROUX.

ROUX By Carwyn believes the first step to having great skin and self-confidence is practicing self love and taking care of yourself - mind, body, and soul!  We have mixed up some amazing products for girls and we can't wait until you add the most important ingredient -